![]() ![]() Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove Real Beauty campaign, sex positive retail activism, ABCs Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of commodity activism. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Driving a Toyota Prius to fight global warming. Drinking a Caring Cup of coffee at the Coffee Bean and Tea Leaf to support fair trade. ![]() Book Synopsis Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. ![]()
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